First off, I wasn't 100% sold on this when I first tried it. Mainly, my opinion was due to the fact that the shade wasn't 100% right for me. When I first tried it, I was disappointed with the lack of coverage & the fact that in certain areas, you could tell that the foundation wasn't blended out all the way. The color would be darker in certain patches. I feel like this foundation runs dark. For reference, I wear Pure Beige in my Avon foundations, NC40/42 in MAC, & St Moritz in my beloved NARS Pure Radiant tinted moisturizer. I originally ordered this Mark foundation in the demo book in shade 7 Medium. I would set it with my beloved MAC Studio Careblend pressed power (Medium/Dark), which gave me more coverage & toned the shade down for a really natural look (perfect for work). I ordered samples of this foundation in every color with my last order & I tried the shade 6 Light/Medium. This shade was MUCH better and looked so natural. I put through for the shade 7 to be exchanged for the shade 6. I really like this foundation now that I foundation the correct shade & I will definitely repurchase. This is supposed to be good for the skin. I have sensitive skin, and I can't wear a lot of foundations several days in a row without a reaction. (There are a few that I can wear with no issues: MAC Matchmaster, Revlon PhotoReady Airbrush, Covergirl & Olay Tone Rehab, & NARS Pure Radiant.) I wore this foundation for 7 days straight, and if anything, my skin improved! *Highly recommend for those with sensitive skin!*
Pros: blends like a dream, makes skin feel soft, has super fruits rich in vitamin C & sources of alpha hydroxy acid, which is a natural exfoliator, & willow bark (to improve firmness & tone), lightweight. The pump on this is great & very sanitary. I love foundation with a pump.
Cons: not full coverage- it's buildable to an extent. (If you set with a powder, you will get more coverage.) If you're one who prefers more medium to full coverage or a matte finish, this isn't for you. It's said to give skin a glow (which is does) & to have a dewy finish. In my opinion, it gives a natural finish. You're not going to get full coverage with this. Oily skin make no prefer this. I would recommend this for normal or dry skin. (A great Fall/Winter foundation.) The only other con that I have is the price. It's $18 for 1.7 fl oz, which isn't bad when you look at the prices of foundations at Sephora & MAC. (hello NARS $42 tinted moisturizer!) However, for an Avon/Mark foundation, that is on the pricier side. I think it's worth it though!
*This is also marketed as a "foundation lotion". It feels more like a tinted moisturizer, which explains the word "lotion" in the title.*
*My opinion on this has changed since my "First Impressions" video on youtube (invincible221). I really like this foundation & will be wearing it throughout the Fall/Winter months.
Grade: A - recommend trying this. ask your local rep for a sample or I can hook you up with one if you ask!